Game On Sports Agency Private Limited is a premier sports management company registered in West Bengal, India. Since our incorporation in 2012, we have dedicated ourselves to nurturing athletic talent, organizing premier sporting events, and building bridges between brands and the sports community.
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Game On Sports Agency Private Limited (CIN: U74999WB2012PTC171715) was founded on the 13th of December, 2012, in Kolkata, West Bengal. We are classified as a private limited company under the Companies Act, 2013, and operate with a permanent status. Our registered office is situated in the vibrant city of Kolkata, the cultural and commercial hub of Eastern India.
Our vision is to revolutionize the sports management landscape in India by providing comprehensive, professional, and ethical services to athletes, sports bodies, and corporate partners. We believe in the power of sports to transform lives and communities, and we are committed to being the catalyst for that change.
Over the past decade, we have built a robust network spanning athletes, coaches, sports federations, media houses, and brand marketers across India and select international markets. Our team comprises seasoned professionals from the fields of sports administration, law, marketing, and athlete development, ensuring a 360-degree approach to client success.
The Indian sports industry is undergoing unprecedented growth, fueled by increased viewership, corporate investment, and government initiatives like Khelo India. Game On Sports Agency is strategically positioned to leverage this momentum. We go beyond traditional management; we are career architects, brand builders, and legacy creators for the sporting talent of tomorrow.
We adhere to the highest standards of corporate governance and regulatory compliance as mandated by the Ministry of Corporate Affairs, India.
Athletes Represented
Events Managed
Brand Partnerships
Years of Excellence
We offer a full spectrum of sports management and marketing solutions tailored to the unique needs of the Indian market.
We act as the exclusive manager for professional and amateur athletes. Our services include contract negotiation with clubs and franchises, endorsement deal facilitation, financial planning, media relations, public image management, and post-career transition planning. We ensure our athletes can focus solely on their performance while we handle their professional and commercial interests.
We connect brands with the powerful emotional equity of sports. Our team designs and executes integrated sponsorship campaigns for events, teams, and athletes. We provide brand strategy, activation planning, rights valuation, and ROI measurement. From title sponsorship of a state-level cricket league to associating a brand with a rising badminton star, we create meaningful partnerships.
We specialize in end-to-end sports event management. From marathons and corporate sports days to elite-level tournaments, we handle concept design, budgeting, venue sourcing, logistics, participant management, marketing, broadcast coordination, and post-event analysis. Our expertise ensures seamless execution that enhances the experience for participants, spectators, and sponsors alike.
We advise sports federations, educational institutions, and corporate CSR departments on developing sustainable sports programs. Our consulting services include talent identification framework design, coach development programs, infrastructure planning, and grassroots development initiatives. We help build ecosystems that identify and nurture future champions.
We assist event organizers and sports bodies in packaging and selling media rights (TV, digital, OTT). We also coordinate with production houses to ensure high-quality broadcast of sporting events, managing commentary panels, graphics, and live streaming setups to maximize audience reach and engagement.
Our in-house legal experts provide guidance on sports-specific regulations, doping control compliance, athlete eligibility, transfer rules, and dispute resolution. We help clients navigate the complex legal landscape of Indian and international sports governance bodies.
We are proud to collaborate with leading athletes, federations, and brands.
Our business operations are strategically segmented to cater to the diverse facets of the sports industry. As per our corporate classification, our main line of business is "Business Activities not elsewhere classified," which encompasses our broad sports management portfolio. We operate with a pan-India focus, with a strong operational base in Eastern India, particularly West Bengal, Odisha, and Jharkhand.
The primary industries we serve include: Professional Sports Leagues (Cricket, Football, Kabaddi, Badminton), Amateur & Grassroots Sports, Corporate Wellness & Engagement, Sports Broadcasting & Media, and Sports Infrastructure & Technology.
Our operational model is built on long-term relationships. For athletes, we often sign multi-year management agreements. For events, we work on a project management fee or revenue-sharing basis. For brands, we operate on a retainer or success-fee model for sponsorship acquisitions. This flexible approach ensures alignment with our clients' goals and success metrics.
Looking ahead, we are investing in digital platforms for athlete scouting and fan engagement. We are also expanding our footprint in emerging sports like e-sports, mixed martial arts, and adventure sports, which are gaining rapid popularity among India's youth demographic. Sustainability in sports events is another key operational focus, with initiatives to reduce carbon footprint and promote eco-friendly practices.
The company is managed by a dynamic board of directors with extensive experience in business, law, and sports. Day-to-day operations are led by a team of dedicated department heads overseeing client services, marketing, operations, and finance. We conduct quarterly review meetings with all key clients to ensure strategic alignment and continuous improvement in service delivery.
Registered Office:
Kolkata, West Bengal, India. PIN: 700001
Phone:
+91 (33) 2456-7890
Email:
[email protected]
Business Hours:
Mon - Fri: 9:30 AM - 6:30 PM IST